For the past couple of weeks, I’ve been doing a lot of traveling. From routine visits to formal meetings to investigations, I’ve been putting on the miles. This “off-time” from keeping up with this blog gave me the opportunity to think about and identify my goal for this site. I want to approach it the same way I approach my training. I want to keep it REAL.
Relavant: I want to speak to my audience, not in LP terminology, but in real dollars and sense. I want my content to be relevant to their situation. That’s tough when you are just learning who your audience is, but by producing what I hope is quality content that is easily understood and applied in practice, I want to keep the blog relevant to all who read it.
Educational: One of my main goals is that my readers learn something new every time they visit. My goal is to help retailers save money and add to their profit line by reducing losses through shrink. Education is awareness. Awareness is the first line of defense against shrink.
Attitude: I like to add a little of my own attitude to my posts. That is why I post commentaries on current news articles that are related to shoplifting, employee theft, and shrink reduction principles in general. I always like to make sure a little bit of me comes out in every post. I also believe it is important to have the attitude of a winner if you expect to win.
Long Lasting: Although some of the articles posted here are very temporary in that they deal with current events and news related to theft, I do make every attempt to make each and every article memorable. I try to add my own experiences, successes and failures, to the mix so that the point made is memorable to the reader. I have posts from very early on that are still regularly visited, read, and commented on. That, I believe, counts as long-lasting content. As technology, trends, and programs change, so will this blog, but the core principles will remain.
So, my goal for my little piece of blogosphere real estate is to just always keep it REAL. If I can accomplish that, I can build on it to make the site a success.
So, what do you think? Is this blog REAL to you?
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