If you read the story referenced below, you will see a common tactic of the professional shoplifter.
- They come in groups
- At least one of them distracts the employee(s) with questions, etc.
- They will often bring a child, who will help with the diversion.
- While the employees are distracted, the thieves do their work.
Just as a new business in a community will draw the curious shoppers, it will also draw the curious shoplifter. You can guarantee that if your merchandise is desirable to the honest customer, it will be desirable to the dishonest criminal.
So, how do you protect yourself? Cameras are one way. But, be sure you are recording 24 hours a day, 7 days a week, and that you keep copies of your video for at least 90 days. If you use digital recording (DVR), export your video to CD weekly, label it, and keep it on file. 52 discs per year don’t take up much filing space.
Another way to protect yourself is to be informed. Do you know who the “regulars” are in your community? Do you know how shoplifters are likely to take your merchandise? What are they doing with it (eBay, Flea Markets, etc.)? What other businesses are being victimized? And, how are they fighting the problem? Do you know the law concerning shoplifting in your community?
Getting informed about shoplifting and how it can affect your business will help you to protect your merchandise and your business. Don’t assume that every customer that enters your business is there to buy. Some are there to steal from you. Network with other businesses in your area. Speak to local law enforcement about the problem of shoplifting. They will have many great resources to help you inform yourself.
Gail Speegle, owner of Dixie Outfitters in Richmond Hill, was shocked at how easy it was for someone to steal from her.
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